WHY WE CALL IT A WORKSHOP:

We call it a "workshop" because you're working as you learn. Russ will teach some big-picture stuff along the way, but the ultimate goal is to help you do something on your own power—teaching you how to fish, as it were.

Even better: you don't have to finish the workshop before you start seeing value. Thanks to the List Builder's Canvas (see below), you can apply the teachings to your own marketing situation as you're moving through the lessons.

WHAT YOU GET:

On-Demand Course with Lifetime Access: Lessons are pre-recorded, so you can move through the modules at your own pace. Lifetime access means you never have to worry about losing access to the course materials... come back anytime you want!

the List Builder's Canvas: The Canvas is your guide through the "work" parts of this workshop. It's totally blank at the beginning, but by the end of the workshop, it'll become your personalized battle plan (with a lot of your hard thinking already done). 

Proven Headline + Copy Formulas: We share our collection of well-tested formulas for headlines and bullet points that can convert even the coldest prospects into leads and subscribers. You need a few tricks up your sleeve, and here they are.

Metrics Scorecard: Make use of our Scorecard spreadsheet to predict and track your own lead-generation success over time. It's not about competition—it's about putting forth an intelligent effort and being able to learn from it.

List Builder's Checklist: With lead generation, as with so much else in life, fortune favors the prepared. This checklist will help you make sure your offer and landing page are ready for the skeptical eyes of the general buying public.